Post by account_disabled on Mar 5, 2024 8:54:41 GMT 5.5
Introduction to Social TV Grandparents, uncles and parents often talk about those evenings spent in the homes of friends or relatives who owned a television, once a luxury item, to watch the first programs offered by the network such as the Italian Song Festival or the famous lessons of maestro Manzi . All this is now a sweet memory and television is no longer a luxury good. However, the 'Community' created around its offer still resists but in a completely digital guise. Let's talk about Social TV ! yellow old fashioned television with plate of fruit and chips Social TV, hashtags and diffusion of 'Digital Dialogue' Social TV is that phenomenon whereby the 'Community' of Social Networks comments and shares opinions while watching the television offering which ranges from Reality, Talent Show, Film, Series or Fiction, Talk, information and current affairs programs and finally, sporting events. All of this, obviously, accompanied by the diffusion power of #hashtags , the basis of every social success.
Social TV was born from simple 'Tweet Comments' on television programs with hashtags created by users. Twitter , in fact, is positioned as one of the first social spaces where live conversations take place between viewers, television personalities and influencers (Nielsen, 2016) . Conversations made not only of texts but enriched by GIFs, Memes, images and short videos. Facebook and Instagram also host Social TV interactions , although the record for on-air commentary is always held by Twitter , while the other two mainly host the next day's Belgium Phone Number interactions. The phenomenon of Social TV has dictated the rebirth of television and beyond. Its beneficial action also extends to streaming platforms: Netflix and Amazon Prime . social tv - Person on the sofa watching TV and commenting In short, Social TV first conquered America and then Italians, a people of commentators and spectators who are no longer passive, but active. Indeed, according to a study conducted by TalkWalker , the lockdown contributed to spreading the 'Digital Dialogue' linked to Social TV. In 2019, +98% of interactions were monitored in Social Networks according to Talkwalker 's ' Social Content Rating' . In addition, Nielsen provides additional data thanks to one of the first Social TV metrics : its 'Social Content Rating' .
According to 2019 data, around 27 million Italians interacted on social networks on a monthly basis to comment and describe television content in their own way. Of these, 6 million passively watch the activities of other spectators and for this reason they have been nicknamed 'Lurkers' by Nielsen itself . So, given the scale of the phenomenon, what are the implications for Broadcasters and Brands? Let's see some of them. Broadcasters: the renewed broadcasters First of all, Broadcasters have the possibility of measuring the success of a television content by adding those relating to online feedback to the traditional Auditel data. You can view this data just by looking at the #hashtags and trending topics, first of all on Twitter , the leading social network for live social TV . Not only that, broadcasters can take inspiration for their various commercial and editorial strategies from the sole vision and study of the viewer on social media.
Social TV was born from simple 'Tweet Comments' on television programs with hashtags created by users. Twitter , in fact, is positioned as one of the first social spaces where live conversations take place between viewers, television personalities and influencers (Nielsen, 2016) . Conversations made not only of texts but enriched by GIFs, Memes, images and short videos. Facebook and Instagram also host Social TV interactions , although the record for on-air commentary is always held by Twitter , while the other two mainly host the next day's Belgium Phone Number interactions. The phenomenon of Social TV has dictated the rebirth of television and beyond. Its beneficial action also extends to streaming platforms: Netflix and Amazon Prime . social tv - Person on the sofa watching TV and commenting In short, Social TV first conquered America and then Italians, a people of commentators and spectators who are no longer passive, but active. Indeed, according to a study conducted by TalkWalker , the lockdown contributed to spreading the 'Digital Dialogue' linked to Social TV. In 2019, +98% of interactions were monitored in Social Networks according to Talkwalker 's ' Social Content Rating' . In addition, Nielsen provides additional data thanks to one of the first Social TV metrics : its 'Social Content Rating' .
According to 2019 data, around 27 million Italians interacted on social networks on a monthly basis to comment and describe television content in their own way. Of these, 6 million passively watch the activities of other spectators and for this reason they have been nicknamed 'Lurkers' by Nielsen itself . So, given the scale of the phenomenon, what are the implications for Broadcasters and Brands? Let's see some of them. Broadcasters: the renewed broadcasters First of all, Broadcasters have the possibility of measuring the success of a television content by adding those relating to online feedback to the traditional Auditel data. You can view this data just by looking at the #hashtags and trending topics, first of all on Twitter , the leading social network for live social TV . Not only that, broadcasters can take inspiration for their various commercial and editorial strategies from the sole vision and study of the viewer on social media.