Post by account_disabled on Jan 23, 2024 11:28:08 GMT 5.5
Storytelling is one of the oldest and most reliable tools for influencing the target audience. Literally from English the word is translated as “storytelling.” With the help of narration, the speaker conveys important information to listeners (readers, viewers). Characters in stories - serious, funny, heartwarming, educational, etc. - can be either real or fictitious. What do you react to more expressively and with greater interest: to dry text “sheets” overloaded with terminology and facts, or to life stories told in accessible language? The answer is obvious. People turn to reading fiction because they are drawn to stories of colorful characters written in clear language. And it doesn’t matter at all whether these are fictional heroes or embellished historical characters. The main thing is that such a story captivates you to read it to the end. Readers are interested in what happened to the characters and how the story ended. The concept of storytelling was first introduced to the public by David Armstrong, head of the Armstrong International corporation. He used storytelling to improve company efficiency and quickly train newcomers. For example, at corporate meetings, the manager told employees the success stories of their colleagues.
Thus, he encouraged everyone else to follow the example of the lea B2B Email List ders and strive to achieve greater results. Using this method, David was able to achieve success. He decided to share his own experiences with others, outlining them in the book Managing by Storying Around. Why is storytelling used in marketing? Life stories told by the main characters: break into the su B2B Email List bconscious of listeners and readers (potential clients); touches the soul; easily overcome the test of criticism; gain trust; stimulate the decision to purchase. Storytelling helps sell an idea. The most understandable example of storytelling for everyone is the Bible. It sells the idea of a particular religion. In marketing, storytelling is used to sell a specific product for a certain amount of money. What goals does storytelling help achieve? Storytelling is applicable in any area: running a business, promoting a product (service), website design, coaching, working with personnel, etc. What levers of influence does the storytelling method have? Storytelling: Draws attention to the narrator; Increases the level of trust in the person or product discussed in the story; Influences the consciousness of readers (listeners, viewers), stimulates them to make a decision in favor of the narrator (to believe him, follow his advice); Develops a desire to surpass the results of the hero of the story.
Thanks to this, for example, the head of a company can save on monetary rewards for employees, since they will strive not so much to receive a financial bonus, but to achieve a better result; Confirms that the techniques described in the story work, since the person who applied them in his own practice achieved good results; Illustrates the benefits of using advice (product, service); Helps sell a product or service. How to use storytelling in marketing For example, you have an online store. You will quickly increase customer trust through storytelling. For this: Use pages on Facebook, Instagram, Twitter and other available social networks to publish customer stories on them. It is enough to offer clients: post photo or video material about an item from your store’s assortment on your personal page, add a description in the form of a story; put a hashtag with the name of your store or the brand of the purchased product (or both); take part in the draw. The winner must be looked for among the authors of materials marked with the appropriate hashtag. What then? Then you (i.e., the online store) place the winner’s entry on your home page. The wide Internet public will immediately know about the user who wins the competition. As you may have guessed, the public will not only learn about the winner; they will first of all read a positive story about you and your business.
Thus, he encouraged everyone else to follow the example of the lea B2B Email List ders and strive to achieve greater results. Using this method, David was able to achieve success. He decided to share his own experiences with others, outlining them in the book Managing by Storying Around. Why is storytelling used in marketing? Life stories told by the main characters: break into the su B2B Email List bconscious of listeners and readers (potential clients); touches the soul; easily overcome the test of criticism; gain trust; stimulate the decision to purchase. Storytelling helps sell an idea. The most understandable example of storytelling for everyone is the Bible. It sells the idea of a particular religion. In marketing, storytelling is used to sell a specific product for a certain amount of money. What goals does storytelling help achieve? Storytelling is applicable in any area: running a business, promoting a product (service), website design, coaching, working with personnel, etc. What levers of influence does the storytelling method have? Storytelling: Draws attention to the narrator; Increases the level of trust in the person or product discussed in the story; Influences the consciousness of readers (listeners, viewers), stimulates them to make a decision in favor of the narrator (to believe him, follow his advice); Develops a desire to surpass the results of the hero of the story.
Thanks to this, for example, the head of a company can save on monetary rewards for employees, since they will strive not so much to receive a financial bonus, but to achieve a better result; Confirms that the techniques described in the story work, since the person who applied them in his own practice achieved good results; Illustrates the benefits of using advice (product, service); Helps sell a product or service. How to use storytelling in marketing For example, you have an online store. You will quickly increase customer trust through storytelling. For this: Use pages on Facebook, Instagram, Twitter and other available social networks to publish customer stories on them. It is enough to offer clients: post photo or video material about an item from your store’s assortment on your personal page, add a description in the form of a story; put a hashtag with the name of your store or the brand of the purchased product (or both); take part in the draw. The winner must be looked for among the authors of materials marked with the appropriate hashtag. What then? Then you (i.e., the online store) place the winner’s entry on your home page. The wide Internet public will immediately know about the user who wins the competition. As you may have guessed, the public will not only learn about the winner; they will first of all read a positive story about you and your business.