Post by account_disabled on Jan 8, 2024 14:50:53 GMT 5.5
According to the Oliver Wyman report, today there are 8 types of consumers to address Published February 25, 2022 Alt text The pandemic has revolutionized social balances, bringing various innovations and sending some old habits into retirement. In the last two years, several trends have had an unprecedented boost: let's think about remote working, but also attention to the climate, waste and energy consumption. These changes have changed purchasing and consumption habits. The consultancy firm Oliver Wyman carried out an analysis based on 100 thousand consumers from all over the world.
The study revealed the existence of 40 megatrends Telegram Number Data and 8 archetypes , which represent types of consumers that companies can target. Here's what they are called and what their characteristics are. New collar: the old "white collars" Climate catalyst: climate activists Hivemind investor: pay attention to social media Virtual native: digital natives Psychedelic explorer: the alternatives Wellness protagonist: pay attention to well-being Citizen of the metaverse:
immersed in virtual reality Digital Bloomer: over 45 New collar: the old “white collars” The first category of consumers is called "new collar", a term that indicates professionals and workers in the service sector , generally called "white collar". This category of people suddenly found themselves smartworking or confined within the home but, thanks to their ability to react, they were able to find alternatives and build a new but still active lifestyle.
The study revealed the existence of 40 megatrends Telegram Number Data and 8 archetypes , which represent types of consumers that companies can target. Here's what they are called and what their characteristics are. New collar: the old "white collars" Climate catalyst: climate activists Hivemind investor: pay attention to social media Virtual native: digital natives Psychedelic explorer: the alternatives Wellness protagonist: pay attention to well-being Citizen of the metaverse:
immersed in virtual reality Digital Bloomer: over 45 New collar: the old “white collars” The first category of consumers is called "new collar", a term that indicates professionals and workers in the service sector , generally called "white collar". This category of people suddenly found themselves smartworking or confined within the home but, thanks to their ability to react, they were able to find alternatives and build a new but still active lifestyle.